Assignments 8A & 8B: Exploring Digital Storytelling and Visual Design Principles

Overview

These two assignments allowed me to explore the creative side of social media content creation.

  • Assignment 8A focused on creating a digital social media cartoon based on a quote of our choice.
  • Assignment 8B involved analyzing images from the University of Arkansas at Little Rock through the lens of contrast, visual hierarchy, and Gestalt principles of grouping, then creating a social media poster incorporating those elements.

Assignment 8A: Digital Social Media Cartoon

Concept & Quote Selection

For this cartoon, I chose the quote:

“The grass isn’t greener on the other side. It’s green where you water it.”

This quote resonated with me deeply, and I wanted my cartoon to visually communicate the message that growth and success depend on personal effort and care, rather than seeking better opportunities elsewhere.

Final Image


Assignment 8B: Social Media Post Using Visual Design Principles

Concept & Objective

This assignment was about identifying visual design principles (contrast, visual hierarchy, and Gestalt grouping) in UALR campus photography, then using one to create a purpose-driven social media post.
I focused on:

  • Furthering education at UALR
  • Clear messaging and a call to action
  • Strong visual composition

Design Process

  1. Color Scheme: I chose maroon, black, and white—colors associated with UALR—to create bold contrast and brand alignment.
  2. Layout & Text:
    • I structured the layout with clear visual hierarchy: headline first, followed by supporting text, and then a registration link button.
    • The Gestalt grouping image formed the backdrop, reinforcing the sense of community and shared academic goals.

Final Social Media Post


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