Overview:Choosing the right fonts for my brand was more than a design decision—it was a deep exploration into style, purpose, and visual identity. This experience allowed me to explore the foundations of typography, refine my creative process, and align each font with the minimalist and functional qualities I want my brand to represent. Through trial, research, and hands-on application, I gained a better understanding of the essential role typography plays in branding. Process:The first step in my process was to define the overall aesthetic direction I wanted my brand to communicate. I was heavily influenced by Minimalism—a style that emphasizes clarity,…

Overview: Ataraxia, was concept that I came up with. I wanted my brand to imitate the Styles of Hermes and Godard, which offer exclusive and timeless luxury exotic leather accessories and handbags. My brand Ataraxia’s concept is dedicated to rarity, quality, and customization. Throughout the course, the brand evolved in terms of aesthetics, but the core idea remained consistent: creating one-of-a-kind pieces for a discerning clientele who values artistry, exclusivity, and heritage. Process: Initial Concept Development: From the very beginning, the concept of Ataraxia focused on creating luxury handbags that are not only beautiful but also serve as investments. The…

Overview The goal of Assignment 14A was to explore the visual and emotional impact of applying paper textures to digital artwork—specifically our social media cartoon design from Assignment 8A. This exercise was about more than just aesthetics; it challenged us to understand how texture changes tone, mood, and user perception. By applying eight distinct paper textures to a single cartoon design, we could analyze the differences and develop a sharper eye for visual detail in design. Texture Application Using Illustrator, I placed each paper texture over my cartoon and adjusted blending modes and opacities to ensure the texture felt natural and integrated. In…

Overview Assignment 9B focused on applying the principles of symmetry theory to recreating a movie poster design. The primary objective was to explore how symmetry influences visual balance, harmony, and viewer perception in graphic design. We were instructed to recreate posters provided in the Adobe Illustrator template file while incorporating our own stylistic choices and branding. This assignment aimed to challenge our technical skills, design consistency, and ability to understand and apply theoretical concepts practically. Process Initially, I misunderstood the assignment’s requirements. I believed we were meant to design an original symmetrical movie poster from scratch. Based on that, I developed a…

Overview These two assignments allowed me to explore the creative side of social media content creation. Assignment 8A: Digital Social Media Cartoon Concept & Quote Selection For this cartoon, I chose the quote: “The grass isn’t greener on the other side. It’s green where you water it.” This quote resonated with me deeply, and I wanted my cartoon to visually communicate the message that growth and success depend on personal effort and care, rather than seeking better opportunities elsewhere. Final Image Assignment 8B: Social Media Post Using Visual Design Principles Concept & Objective This assignment was about identifying visual design principles (contrast,…

Assignment 13A: Who I Am Through Color For this assignment, I began by creating a color palette that felt personally resonant. The resulting selections were: What These Colors Say About Me Soft Pink (#FFD1DC):Represents sensitivity, warmth, and nurturing. This suggests that I am likely compassionate, empathetic, and emotionally aware. Pale Sage Green (#C1D0B5):Symbolizes balance, growth, and calm. It reflects a personality that values peace and thoughtful approaches to challenges. Soft Yellow (#FFF0A7):Associated with optimism and creativity. This color points to a bright, enthusiastic outlook and a desire to think outside the box. Light Blue (#D1E7FF):Communicates calm, clarity, and honesty. I…

Creating the brand assets and mockups for Ataraxia was both an exciting and enlightening process. Ataraxia is all about exclusivity and timeless elegance, and this vision guided my decisions when it came to selecting colors, designing assets, and building mockups. The journey involved ensuring that every detail of the design conveyed sophistication and luxury while staying true to the handcrafted essence of the brand. From choosing the right colors to perfecting the mockups, I was deeply involved in making sure each element represented Ataraxia’s core values. Techniques and Tools In terms of design techniques, I focused on simplicity and elegance.…

Designing my brand’s color palette and business card was a rewarding experience that allowed me to define the essence of my brand visually. I wanted to create a timeless, elegant, and simple design that would leave a lasting impression. By sticking to neutral tones and focusing on clean typography, I was able to develop a color scheme and business card that truly reflect the identity of my brand. In this blog post, I’ll walk you through the process, tools, and design choices I made, and I’ll also share some lessons learned along the way. Techniques and Tools For both the…

Designing the pictorial mark for my brand, Ataraxia, was a challenging yet rewarding experience. I struggled with the creative process initially. I was unsure how to visually represent my brand in a way that felt both simple and sophisticated. However, once I started brainstorming ideas, the design started to take shape. The final symbol, combining the letter “A” with a snake wrapped around it, represents my brand’s identity and the exotic leathers used in our handbags. Techniques and ToolsFor this project, I relied on both traditional sketching and digital design tools on Adobe Illustrator. I started with pencil and paper,…

Overview Creating the wordmark logo for Ataraxia was a smoother process than I anticipated. I quickly found fonts that aligned with my brand’s vision—something timeless, simple, and easily recognizable. The process was both exciting and insightful, allowing me to refine my brand’s identity visually. Process Techniques and Tools To design the wordmark logo, I used Canva, a versatile design tool that provided access to a wide range of fonts and customization options. The key elements in my design were: Design Process Final Wordmark Logo The final wordmark logo effectively captures Ataraxia’s essence of timeless exclusivity. The clean, contemporary look ensures that it…