Overview:Choosing the right fonts for my brand was more than a design decision—it was a deep exploration into style, purpose, and visual identity. This experience allowed me to explore the foundations of typography, refine my creative process, and align each font with the minimalist and functional qualities I want my brand to represent. Through trial, […]

Overview: Ataraxia, was concept that I came up with. I wanted my brand to imitate the Styles of Hermes and Godard, which offer exclusive and timeless luxury exotic leather accessories and handbags. My brand Ataraxia’s concept is dedicated to rarity, quality, and customization. Throughout the course, the brand evolved in terms of aesthetics, but the […]

Overview The goal of Assignment 14A was to explore the visual and emotional impact of applying paper textures to digital artwork—specifically our social media cartoon design from Assignment 8A. This exercise was about more than just aesthetics; it challenged us to understand how texture changes tone, mood, and user perception. By applying eight distinct paper textures to […]

Overview Assignment 9B focused on applying the principles of symmetry theory to recreating a movie poster design. The primary objective was to explore how symmetry influences visual balance, harmony, and viewer perception in graphic design. We were instructed to recreate posters provided in the Adobe Illustrator template file while incorporating our own stylistic choices and branding. This […]

Overview These two assignments allowed me to explore the creative side of social media content creation. Assignment 8A: Digital Social Media Cartoon Concept & Quote Selection For this cartoon, I chose the quote: “The grass isn’t greener on the other side. It’s green where you water it.” This quote resonated with me deeply, and I […]

Assignment 13A: Who I Am Through Color For this assignment, I began by creating a color palette that felt personally resonant. The resulting selections were: What These Colors Say About Me Soft Pink (#FFD1DC):Represents sensitivity, warmth, and nurturing. This suggests that I am likely compassionate, empathetic, and emotionally aware. Pale Sage Green (#C1D0B5):Symbolizes balance, growth, […]

Creating the brand assets and mockups for Ataraxia was both an exciting and enlightening process. Ataraxia is all about exclusivity and timeless elegance, and this vision guided my decisions when it came to selecting colors, designing assets, and building mockups. The journey involved ensuring that every detail of the design conveyed sophistication and luxury while […]

Designing my brand’s color palette and business card was a rewarding experience that allowed me to define the essence of my brand visually. I wanted to create a timeless, elegant, and simple design that would leave a lasting impression. By sticking to neutral tones and focusing on clean typography, I was able to develop a […]

Designing the pictorial mark for my brand, Ataraxia, was a challenging yet rewarding experience. I struggled with the creative process initially. I was unsure how to visually represent my brand in a way that felt both simple and sophisticated. However, once I started brainstorming ideas, the design started to take shape. The final symbol, combining […]

Overview Creating the wordmark logo for Ataraxia was a smoother process than I anticipated. I quickly found fonts that aligned with my brand’s vision—something timeless, simple, and easily recognizable. The process was both exciting and insightful, allowing me to refine my brand’s identity visually. Process Techniques and Tools To design the wordmark logo, I used Canva, […]