Creating the brand assets and mockups for Ataraxia was both an exciting and enlightening process. Ataraxia is all about exclusivity and timeless elegance, and this vision guided my decisions when it came to selecting colors, designing assets, and building mockups. The journey involved ensuring that every detail of the design conveyed sophistication and luxury while staying true to the handcrafted essence of the brand. From choosing the right colors to perfecting the mockups, I was deeply involved in making sure each element represented Ataraxia’s core values.

Techniques and Tools

In terms of design techniques, I focused on simplicity and elegance. I didn’t want any one element to dominate the design but instead work together cohesively. I employed clean and subtle details that would evoke a sense of refinement. Additionally, I chose a timeless color palette and added a red for a pop of color. I made sure my symbol was carefully placed in the corner so it was not overpowering.

Brand Assets:
The creation of the brand assets involved choosing a color palette that resonated with luxury while remaining versatile. I chose a combination of dark browns, beige, and toupees, which reflected the exotic, high-end nature of the leather. The pop of red I introduced was intentional—it provided an elegant contrast without overwhelming the design.

For the symbol itself, I wanted something subtle, so I designed a small, minimalistic ring, which would be “hand-stitched” into each product. The ring was strategically placed in the right corner of each purse to ensure it was both visible and unobtrusive. This positioning felt natural and complemented the overall design without taking away from the beauty of the leather.

Strengths:

The greatest strength of my brand design lies in its simplicity and elegance. The color palette is neutral but I decided to add in a red purse for my mockup because I wanted to do something that stood out. It works well for both the brand’s luxury nature and its versatility in fashion. The “hand-stitched” ring logo, though minimal, is an elegant detail that adds a personal touch to each piece. The logo placement in the right corner is subtle but purposeful, ensuring it doesn’t overpower the design while still being easily recognizable. The mockups, while simple, are clean and showcase the product in a way that feels realistic and sophisticated.

Weaknesses:

One area that could potentially be improved is our colors. While neutral colors are timeless and elegant it can also be boring and unappealing to some. I might consider experimenting with another accent color or texture to make the collection stand out more.